COMPANY DESCRIPTION
Ludia is an innovative and dynamic company, specializing in mobile game development. Founded in 2007, we have built a strong reputation by creating engaging and diverse gaming experiences, such as Jurassic World: The Game, Jurassic World Alive, and Dragons: Rise of Berk.
After several years of collaboration within a large group, Ludia regained its independence and is now once again a proud Quebec-based player, ready to take on new challenges! Our team, with its wealth of experience, is more determined than ever to innovate, explore new horizons, and continue providing exceptional experiences for our players worldwide.
Ludia is at an exciting turning point in its history, and we are looking for passionate and ambitious talents to join us in this new adventure, including a Director of User Acquisition.
Ludia – A Jam City Company
QUALIFICATIONS
🎮 Experience & Skills:
7+ years of mobile game UA experience, with a proven track record of success.
Strong leadership experience, with the ability to build and manage a high-performing team.
Deep understanding of mobile attribution, SKAN, and the mobile advertising landscape.
Expertise in automated bidding and UA automation strategies.
Excellence in strategic planning and budget management.
Strong communication and leadership skills.
💡 Additional Traits:
Experience scaling casual and mid-core mobile games.
Familiarity with marketing mix modeling and incremental spend analyses.
Experience with ASO (Apple App Store and Google Play) to optimize app visibility and user acquisition.
A passion for the Jurassic World franchise and excitement for promoting the brand!
🌍 Bilingual Skills:
Fluent in both French and English to communicate effectively across diverse teams and vendors.
JOB DESCRIPTION
We are looking for a Director of User Acquisition to lead Ludia's user acquisition (UA) strategy. In this role, you will be responsible for building, leading, and managing a high-performing UA team to support our game portfolio. By using a data-driven approach, you will maximize ROI while ensuring that our user acquisition efforts are aligned with business objectives and revenue goals. Working closely with Product, Analytics, and Finance, you will help execute high-growth strategies and contribute to the long-term success of our games.
Your Quest
📈 User Acquisition Strategy
Build, lead, and manage a high-performing UA team from the ground up.
Develop and execute UA strategies across multiple channels to align with business objectives and revenue goals.
Set, track, and achieve high performance marketing targets.
💰 Budget & Performance Optimization
Optimize UA budget allocation across channels and titles to maximize ROI.
Collaborate with Finance, Product, and Analytics teams on forecasting and budget planning.
Continuously track performance and optimize spend to achieve key marketing KPIs.
🎨 Creative Strategy & Testing
Drive creative strategy and develop performance testing frameworks for UA campaigns.
Partner with creative teams to ensure compelling ad creatives for all UA efforts.
Monitor trends, conduct A/B tests, and iterate on creative performance.
🤝 Collaboration & Cross-Functional Leadership
Work closely with Product teams on SKAN signal strategies to enhance campaign measurement.
Build and maintain strong relationships with key ad partners and vendors.
Collaborate with Analytics on data governance initiatives to ensure data-driven decision-making.
🌍 Trend Monitoring & Innovation
Stay informed on the latest trends, best practices, and competitor strategies in mobile user acquisition.
Explore new channels, tools, and strategies to keep Ludia ahead in the highly competitive mobile gaming space.
🚀 Team Building & Leadership
Lead and mentor a growing team of UA specialists, fostering a high-performance and collaborative environment.
Recruit top talent to scale the UA team to meet the growing needs of Ludia’s portfolio.
Establish clear goals, set priorities, and ensure the team executes with excellence.
📊 Stakeholder Communication & Reporting
Provide regular updates and insights to senior leadership regarding UA performance, strategies, and budget allocation.
Ensure all stakeholders are aligned on key metrics and UA strategies for long-term success.
Why Join Us?
At Ludia, we believe in creating a workplace as inspiring as the games we produce. Here's what you can expect:
💼 Flexibility : Flexible work hours, hybrid work options, and a vibrant downtown Montreal location close to public transit.
💚 Wellness & Benefits: Competitive salary, matching RRSP plan, comprehensive health insurance from day 1, generous vacation policy, mobile days for sick days or unplanned personal time.
📈 Career Growth: Access to training programs, workshops, and opportunities to grow within the gaming industry.
🎮 Player-Centric Culture: Join a team of passionate gamers who love creating amazing experiences for players around the globe.
✨ Creative Environment: Be part of a collaborative studio where innovation and creativity drive every project.
How to Apply
We value and celebrate diversity in our team, and we are dedicated to creating an inclusive environment where everyone can thrive and contribute their unique perspectives. We encourage individuals from all backgrounds to apply, and we are excited to hear from everyone!
Ready to join us as our new UA Director? Apply today and help us shape the future of gaming !